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$3M to $100M ARR
The revenue firm inside ambitious companies.
We build the entire revenue motion with your team.
Every engagement ends the same way: your team running it without us.
See how Cuota embeds
We've been here before.
Trusted by funds including a16z, Benchmark, and Craft Ventures to build inside their portfolios.
Built by the operators behind tech's most successful unicorns
0+
Orgs scaled
0+ yrs
Experience
EN+ES
US + LATAM + EUROPE
In their words.
Javier brought the experience and structure we needed to build our outbound motion, grow the team, and increase qualified leads from 5 per month to more than 30.
Javi and the team were exceptional in helping uplevel our rep’s performance across the funnel.
Javi elevated our entire go-to-market motion, helping us rebuild pre and post sales in an extremely high impact, low ego way.
They are not the kind of consultants who stop at high-level recommendations. They rolled up their sleeves, went deep into the problems, and worked closely with everyone on my team until we found what worked.
In a matter of months we had the right sales infrastructure in place that helped us grow revenue immediately.
Cuota transformed our sales organization by bringing data-driven rigor, active coaching, and continuous support. They fostered a high-performance culture centered on metrics, accountability, and honest feedback.
Our sales team ran on hustle, not process, and for a while that was enough. Javi changed that. Cuota gave us the structure and frameworks to turn instinct-driven selling into something repeatable and scalable.
We worked with Cuota tackling GTM at Nauta. They were instrumental in helping us build the structure to continue growing. Javi is one of the best when it comes to Sales.
Cuota gave us sales leadership months before we were ready to hire it. Two months in, our team has quarterly plans, a weekly scorecard, near-daily coaching, and our first outbound engine.
Operators, not advisors.
Senior operators who have built and run revenue at scale. The people who embed in your company are the ones who did it before, not advisors emailing from the outside.
Founder & CEO
Senior revenue leader who built and scaled sales at Rippling, Zenefits, and WeWork, from $0 to $250M ARR environments. Founded Cuota in 2020.
Principal
Ran global revenue operations at Jeeves and built the sales and revenue operations function at Crexi. Owns engagements end to end.
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Swipe to meet the team
The people who build your revenue engine are the people who ran it before.
Every executive asks
the same three questions.
Click any card to see the data behind our answer.
01
Why not hire a full-time CRO?
CLICK TO SEE DATA →
02
Why not build this internally?
CLICK TO SEE DATA →
03
Why not someone else?
CLICK TO SEE DATA →
Three phases.
One system. Fully yours.
Phase 01
Audit
Diagnose the Bottleneck
Find where the revenue motion is slowing down.
Cuota identifies the gaps across pipeline, process, rep behavior, messaging, and conversion so the team knows what to fix first.
What you get
- Full-funnel audit
- Forecast + revenue model review
- Proposed scope of work
- Compensation and incentive review
Phase 02
Execute
Build the System for Scale
Turn the diagnosis into repeatable execution.
Cuota deploys and leads the plays, workflows, coaching rhythm, pipeline discipline, and operating cadence your team needs to scale.
What we build with you
- Outbound and closing plays
- Live deal coaching
- Hiring and onboarding plans
- Custom AI solutions to increase conversion rates
Phase 03
Transfer
Transfer the System
Make the operating rhythm run without us.
Cuota trains the team, installs the cadence, and transfers ownership so growth does not depend on us forever.
What stays with you
- Full system documentation and operating playbooks
- Team trained and operating independently
- End-to-end handover process
Twenty-four weeks, engineered.
Each week compounds on the last. Intensity shifts from funnel to leadership as the system matures.
Blue is our intensity. Lime is your leadership taking over.
A typical six-month core. Engagements run six to twelve months, depending on your sales motion.
Your commitment
~10 hrs/week of team time. About 240 hours total.
Yours to keep
Every framework, playbook, and system built stays yours.
CUOTA
· your workspace ▸
LIVE
AGENTS · LIVE3 working
Signal inprospect · pricing page · 3rd visit today
Cold CallingDialing your high-intent list
On call
AI SDRDrafting follow-ups, 12 accounts
Sending 12
Call ReviewScoring this call against your framework
Live
◆Meeting booked · Thu 10:00
A revenue team that runs on its own system.
Custom tooling our operators run inside your engagement, tuned to how you win. Built in your stack, run by your team.
We leave. The system stays.
A revenue team that runs on its own system.
Custom tooling our operators run inside your engagement, tuned to how you win. Built in your stack, run by your team.
We leave. The system stays.
CUOTA
· your workspace ▸
LIVE
AGENTS · LIVE3 working
Signal inprospect · pricing page · 3rd visit today
Cold CallingDialing your high-intent list
On call
AI SDRDrafting follow-ups, 12 accounts
Sending 12
Call ReviewScoring this call against your framework
Live
◆
Meeting booked · Thu 10:00
Who Cuota is built for
You have real demand, a sales team, and a number to hit.
What's missing is the system that makes growth repeatable.
Product-market fit, with $3M to $100M in ARR
Founding sales team hired
Revenue acceleration is a top priority
If we're not the right fit, we'll tell you.
Different stage?
Below that range? One call. Either we're useful now, or we tell you what to fix first.
Common questions.
Honest answers.
Six to 12 months, depending on your sales motion. We scope the exact shape after the diagnostic.
$3M to $100M in ARR, Series A through growth stage.
Finding the right person takes time. Ramping them takes longer. Cuota's impact on revenue is noticeable in week one.
Pricing is scope-dependent. But a quarter or two of guesswork is far more expensive. We scope pricing on the diagnostic call.
No. Cuota has ample experience selling across different cultures and markets, including Asia, LatAm, and Europe.
The system, the playbooks, and every deliverable stay with the team, trained and ready to keep scaling.
A dedicated team, matched to you: geography, sales motion, product, and stage. The operators who embed are the ones with pattern recognition in your specific situation.
Find out what's really blocking your growth.
We'll help you see what's holding your number back, and where to start.
What you get
An outside read on your revenue motion
A view of what is actually in the way
A practical next step for your team
Thanks. Our team will be in touch soon.
If we're not the right fit, we'll tell you.